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　　1.3 Classifying organisations by profit orientation
　　Organisations can be classified in many different ways, including the following:
　　Profit seeking organisations
　　Some organisations, such as companies and partnerships, see their main objective as maximising the wealth of their owners. Such organisations are often referred to as ‘profit-seeking’.
　　The objective of wealth maximisation is usually expanded into three primary objectives:
　　to continue in existence (survival)
　　to maintain growth and development
　　to make a profit
 
　　Expandable text
　　Peter Drucker has suggested that profit-seeking organisations typically have objectives relating to the following:
　　market standing
　　innovation
　　productivity
　　physical and financial resources
　　profitability
　　manager performance and development
　　worker performance and attitude
　　public responsibility
 
　　Not-for-profit organisations
　　Other organisations do not see profitability as their main objective. Such not-for-profit organisations (‘NFPs or NPOs’) are unlikely to have financial objectives as primary.
　　Instead they are seeking to satisfy particular needs of their members or the sectors of society that they have been set up to benefit.
 
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