以下是高頓網(wǎng)校為大家整理的:F1會計師與企業(yè)匯總*9章,希望對考生們有所幫助。
 
  3.2 The nature of strategic planning
 
  Strategic planning is characterised by the following:
 
  Long-term perspective.
 
  Looks at the whole organisation as well as individual products and markets.
 
  Sets the direction of the whole organisation and integrates its activities.
 
  Considers the views of all stakeholders, not just the shareholders’ perspective.
 
  Analyses the organisation’s resources and defines resource requirements.
 
  Relates the organisation to its environments.
 
  Looks at gaining a sustainable competitive advantage.
 
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